New Communiqué Streamlines Dealer Communication, Tells the Inside HPL Story
Temple, Texas (May 12, 2009) - Wilsonart Flooring believes that knowledge is sales: Research proves that the process improves when dealers take the time to tell the full Wilsonart High Pressure Laminate (HPL) story. To maintain a dialog that gives dealers and consumers more “reasons to believe,” Wilsonart is relaunching Laminate Flooring Journal, a full-color, eight-page quarterly featuring imaginative installations, product launches and industry events. In between editions, the leader in HPL flooring announced the new monthly LJF Skinny, crafted for sharing time-sensitive information and keeping the dealer network abreast of Wilsonart news (www.wilsonartretail.com).
"As value-conscious consumers demand unrivaled durability and performance, Wilsonart brings the HPL message home through visually compelling, idea-provoking and regular communication for dealers that conveys new product attributes and key sales messages."
LFJ Skinny is a two-page communiqué written in the cheeky tone of the Texas-based Wilsonart team mascot, a down-home armadillo named Templeton. "In his 'Rootin' Out the Truth' column, Templeton offers behind-the-scenes commentary about Wilsonart Flooring's superior performance and intelligent design," said Tammy Weadock, marketing manager for Wilsonart Flooring. "He gives dealers the latest 'skinny' about new patterns and finishes, test results and sales programs – everything they need to demonstrate HPL’s competitive advantages." Dealers can view it at www.wilsonartretail.com under the Laminate Flooring Journal link.
Alternating with the Skinny, the Laminate Flooring Journal will inform and inspire distributors, retailers and installers with selling strategies, design influences, “green” characteristics, and new ways to tell the HPL story. Dealers are encouraged to visit www.wilsonartretail.com and upload digital images of their most high-profile installations, both commercial and residential, for consideration as a LFJ feature story. Published submissions also receive recognition on the Wilsonart website.
The streamlined LFJ will highlight the new HPL flooring rectangular tile format and the Professional Studio collection of commercial-quality woodgrain designs. A new graphics and training package – "Commercially Tested. Family Proven." – states the HPL advantage more convincingly than ever.
Wilsonart International was founded in 1956 and has since grown to become the leading producer of High Pressure Decorative Laminate in North America. The company has achieved success through a combination of outstanding service, high-quality products and a focus on continuously redefining the laminate surface through improved performance and aesthetics. Wilsonart Flooring was introduced in 1995 and has continuously earned top honors for quality by floor covering retailers. All Wilsonart Flooring products are manufactured in the USA in Temple, Texas.
For more information, call the Wilsonart Customer Service Hotline at 800-710-8846. Consumers can also visit www.wilsonartflooring.com.