Reinforces Commercially Tested – Family Proven Brand Positioning

Temple, Texas (July 8, 2009) – Imagine a floor tough enough to stand up to the thrills and spills of women’s flat-track derby racing. In a vivid juxtaposition of family life and grueling professional derby competition, Wilsonart Flooring recently proved itself a worthy opponent against three real-life Carolina Rollergirls.

The “competition” took place on a Wilsonart Flooring photography set at Tribuzio-Hilliard Studios in North Carolina. Said Tammy Weadock, Marketing Manager for Wilsonart Flooring, “We wanted a creative and fun way to visually portray our Commercially Tested – Family Proven brand attributes. The blending of a traditional residential kitchen with the fast-dodging, hard-hitting Rollergirls – and their loyal family fans – allowed us to create imagery that speaks volumes about our flooring’s performance and durability.” The photography will be used in dealer communication, at point of sale and other applications.

The final image features Rollergirls Krewesader Kate, Deviled Legs and M.C. Fyte fearlessly trying to overtake little Alexa, who is getting ready to join her set mom Gaye at the kitchen island for a snack. As she rolled into the kitchen in her HEELYS®-wheeled footwear, Alexa commented on how much fun she was having with HEELYS indoors. “I can’t wear HEELYS in our house,” Alexa said. “My mom doesn’t want me to ruin our floor! We need to get Wilsonart Flooring for rainy day play!” “Of course derby rinks aren’t on the official ‘recommended usage’ list for our products,” joked Weadock, “but it’s great knowing our flooring can take that kind of abuse in stride.” In fact, flooring on the set showed no trace of wear or scuffing, because all Wilsonart Flooring products are warranted against stains, fading and wear and have been commercially tested in literally thousands of public spaces. From clinics and retail stores to restaurants and racquetball courts, Wilsonart Flooring delivers best-in-league performance while requiring only minimal care.

Just as roller derby is a sport for women who play by a different set of rules, Wilsonart Flooring also plays by a different set of performance rules than most laminate flooring brands. As the only high pressure laminate (HPL) floor manufactured in the U.S., Wilsonart Flooring has proven to outperform flooring made with traditional Low Pressure (direct pressure) laminate and flooring surfaces such as ceramic, vinyl and wood.

Featured Pattern: African Walnut

For more information, call the Wilsonart Customer Service Hotline at 800-435-9109. Consumers can also visit www.wilsonartflooring.com.

Wilsonart International was founded in 1956 and has since grown to become the leading producer of High Pressure Decorative Laminate in North America. The company has achieved success through a combination of outstanding service, high-quality products and a focus on continuously redefining the laminate surface through improved performance and aesthetics. Wilsonart Flooring was introduced in 1995 and has continuously earned top honors for quality by floor covering retailers. All Wilsonart Flooring products are manufactured in the USA in Temple, Texas.