Residential Impact Warranty,
New Enhanced Performance Technology

Temple, Texas (August 31, 2009) – Wilsonart Flooring takes the lead with two new laminate flooring industry exclusives. For the first time, effective September 1st, the company’s residential flooring products will be covered with a warranty for impact resistance, reinforcing the High Pressure Laminate (HPL) advantage over low (direct) pressure laminate (DPL) and wood products. On the technology front, the new Clarilyst™ Enhanced Performance creates a stronger surface that also amplifies the beauty of design and finish.

“Wilsonart Flooring’s performance and durability have reached new heights with these new developments, which will provide consumers with innovative new ‘reasons to believe’ in our HPL laminate flooring,” said Marketing Communications Manager Tammy Weadock. “Our new Residential Impact Warranty reassures our customer that everyday mishaps won’t hurt her Wilsonart floor, while the Clarilyst technology assures its ongoing beauty and wear resistance.”

RESIDENTIAL IMPACT WARRANTY: WILSONART FLOORING PASSES THE TEST OF TIME
By introducing the industry’s first impact resistance warranty, Wilsonart Flooring reinforces the superior performance attributes of HPL, with a surface 3 to 5 times thicker than low pressure laminate that consistently outperforms hardwood and other flooring surfaces. The Residential Impact Warranty clearly demonstrates confidence in HPL’s superior strength and durability.

The Classic collection will be covered for 5 years, while Estate Plus, Red Label and Professional Studio will have a 10-year Impact Warranty. The existing wear, fade, stain and topical moisture guarantees remain.

So dealers can dramatize Wilsonart Flooring from a performance standpoint, the company will provide a new Impact Demonstrator, which replicates the result of a weight equivalent to an 8-ounce can dropping on flooring from a standard, three-foot countertop height. Consumers will make an emotional, real-life connection when they see what happens to samples of wood and DLP products when subjected to this falling object – and how Wilsonart Flooring performs.

CLARILYST ENHANCED PERFORMANCE: AMPLIFYING THE BEAUTY OF DESIGN AND FINISH
In an industry breakthrough, Wilsonart applied R & D advancements from the laminate countertop side of the business to flooring products with the new Clarilyst technology, to address scuffing and marring on smooth finishes. Beyond heightening wear resistance and strength, Clarilyst also provides the ability to intensify the realism, beauty and longevity of Wilsonart’s Silken and Fine Grain finish flooring.

MERCHANDISING SUPPORT:
The Impact Demonstrator with tester flooring samples, graphics and in-store signage for the industry-first Residential Impact Warranty and Clarilyst™ Enhanced Technology will be available to Wilsonart Flooring retailers mid-Fall.

For more information, call the Wilsonart Customer Service Hotline at 800-435-9109. Consumers can also visit www.wilsonartflooring.com.

Wilsonart International was founded in 1956 and has since grown to become the leading producer of High Pressure Decorative Laminate in North America. The company has achieved success through a combination of outstanding service, high-quality products and a focus on continuously redefining the laminate surface through improved performance and aesthetics. Wilsonart Flooring was introduced in 1995 and has continuously earned top honors for quality by floor covering retailers. All Wilsonart Flooring products are manufactured in the USA in Temple, Texas.