-- A New Universe of Texture and Color with
Laminate that Looks, Feels and Performs Differently --
TEMPLE, Texas, July 19, 2005 – Every age has its defining moment. With the launch of WilsonartHD High Definition Laminate, the time in the world of laminate is now. Warm to the touch and offering dramatic designs and textures unavailable in other luxury materials, WilsonartHD, the HD standing for High Definition, is the next generation of laminate. WilsonartHD unites art and technology in a brand new way. There is simply no other surface like it.
“This is truly an industry first,” says Ron Gagnon, Vice President of Design and Marketing at Wilsonart. “We’ve raised the bar for decorative laminates by a mile. WilsonartHD combines print dimension and physical dimension for a never-before-ventured interpretation in laminate. This new laminate both intrigues the eye and welcomes the fingertips and is three times more wear-resistant than the industry standard for high pressure countertop laminates. We are now introducing the first design series in WilsonartHD High Definition Laminate – Deepstar. Deepstar comes in an array of organic, color-infused patterns that have an alluring depth.”
Wilsonart’s groundbreaking departure from the industry norm was years in-the-making and well worth the wait. Drawing on technologies first developed for durable laminate flooring and pairing them with Wilsonart’s own proprietary 21st-century discoveries, the company’s scientists and designers created Wilsonart®HD High Definition Laminate and a new finish to go with it, Mirage.
Highly resistant to scuffing and impact, WilsonartHD is perfect for an active family and anyone who entertains frequently. Plus, being non-porous in composition, WilsonartHD High Definition Laminate offers a luxury look without the costly and time-consuming sealing process required repeatedly on more expensive materials.
Deepstar – First in the WilsonartHD Laminate Series
Savvy about good design, today’s customers demand more than a strong, durable laminate; WilsonartHD delivers with Deepstar. Based on ancient stone, sedimentary fossils and age-old metals, WilsonartHD Deepstar combines colors that are strong and pure with patterns that are organic in appearance. Deepstar designs, like all natural materials, change with the light – a warm glow reflects daytime sunlight, elegant radiance returns evening darkness.
Three aspects -- the luxurious color palette; the subtle use of both matte and gloss finish that mimics the variations in nature’s own finishes: rough and weathered, smooth and polished; and the highest quality printing -- come together in Deepstar to create a perception of depth, a visual sense of dimension never before possible. Unsurpassed in beauty, with designs and textures unavailable elsewhere, Deepstar comes in eight beautiful patterns that with their rich color and textural complexities work well in a wide variety of décors.
Ranging from gradations of blue infused with taupes and browns, to ambers and golds touched with charcoal, to metallics shadowed for a softened effect, to multiple expressions of green tinged by glints of ore, the eight Deepstar designs are:
- Deepstar Flint: A pointillistic pattern in blues, taupes and browns reminiscent of solidified lava.
- Deepstar Fossil: Warm mid tones of amber and orange shadowed by deep charcoal and sienna merge for a striking look.
- Deepstar Glaze: A neutral combination of soft golds, browns and beiges that is familiar yet unique.
- Deepstar Bronze: Burnished bronze paired with old gold for a mid-value sophisticated neutral.
- Deepstar Agate: A timeless mélange of deep khaki and aged bronze mixed with iron and ore for a sense of our ancient past.
- Deepstar Jade: The varying greens of slate, foliage and gemstones interpreted in a fresh new way.
- Deepstar Mineral: A bittersweet blend of sienna, copper and rust reflect the unexpected colors and complexity of sedimentary rock.
- Deepstar Slate: The darkest one of all with shadowed hues of deep blues and brown, nearly black in its totality.
Deepstar brings a new aesthetic to surfaces everywhere and can be customized if desired with a Wilsonart beveled edge profile, which eliminates the brown seam and sharp corners to complete the upscale look.
WilsonartHD High Definition Laminate and the Deepstar Series: colors, patterns, textures and wear-resistance engineered as only Mother Nature could – until now.
Wilsonart International, based in Temple, Texas, is a leading manufacturer of decorative surfacing products, including Wilsonart® Laminate. The company’s laminate was a nominee in the Cooper-Hewitt, National Design Museum’s National Design Awards.
For more information about Wilsonart Laminate or any Wilsonart product, please call the Customer Service Hotline at 800-433-3222, or visit www.countertop.com
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