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WILSONART BRINGS IDEAS AND CUSTOMER SUPPORT TO THE HOMEOWNER


09/14/2006

-- Surfacing design leader and creator of Countertop.com to bring expertise to major home and remodeling shows --

TEMPLE, Texas, Sep. 14, 2006 – Surface design leader Wilsonart International is taking its expertise as a trusted source of information and inspiration for homeowners who are updating their existing kitchens on the road. The creator of Countertop.com, the company’s dependable one-stop resource for consumer information and inspiration, will showcase its products and experts at the following Florida home shows:

  • Orlando Home Show, September 22-24 at the Orange County Convention Center
  • St. Petersburg/Suncoast Home and Remodeling Show, September 29-30 at Tropicana Field
  • Jacksonville Home and Patio Show, October 6-7 at Prime Osborn Convention Center
  • West Palm Beach Home and Garden Show, October 20-21 at South Florida Fairgrounds Expo Center

Experienced authors and Countertop.com expert resources, Mike Ferrara ("The Lazy Homeowner") and former Home Magazine editor-in-chief, Gale Steves (“The Design Diva”) will be available to inform homeowners how science and design have come together in the 21st century to make remodeling easy and affordable.

Additionally, these experts will provide helpful tips regarding new technologies, the fundamentals of form, color, and space, as well as information on several new home kitchen products including stylish and affordable High Definition countertop laminates.

Media organizations interested in booking Ferrara or Steves for interviews or broadcast segments should contact Charlie Hobart at Axiom Communications by email at chobart@axiomcom.com or by office phone (952) 224-2939 extension 14 or mobile (612) 558-2986.

Topic Ideas for Interviews or Broadcast Segments Include:

  • What’s hot and what’s not in kitchen remodeling
  • Why the kitchen is the most important room to remodel
  • Ways to save thousands of dollars remodeling their kitchens
  • How to shop smart for updates
  • How to get a competitive edge when selling their home

You can view work by Ferrara or Steves at Countertop.com in the Ideas and Tips section at www.countertop.com/ideastips.

Wilsonart International, based in Temple, Texas, is a leading manufacturer of decorative surfacing products, including Wilsonart®Laminate. This year, the company celebrates its 50th year in business. For more information about Wilsonart Laminate or any Wilsonart product, please call the Customer Service Hotline at 800-433-3222. Consumers can also visit www.countertop.com and professionals can visit www.wilsonartlaminate.com.

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