TEMPLE, TEXAS (April 1, 2008) - Wilsonart Flooring is pleased to introduce its new Silken finish, a luxuriously elegant finish that offers a soft, lustrous sheen. Featured on four woodgrain Styles from Wilsonart Flooring’s Classic collection, this ultra-smooth, polished finish accentuates the natural grain and texture of each woodgrain species.
The new Silken finish is intended to satisfy the increasingly discriminating design taste of Wilsonart Flooring’s target audience ---aka Kimberly. It is important to remember that Kimberly is more then just a demographic profile; she represents individuals who have personal reasons behind their buying decisions. So why a Silken finish? If Kimberly used a newspaper to buy flooring, her ad would look a little like this:
Woman Seeking Flooring:
30-something MWF, firmly middle class with two kids seeks satin, lustrous woodgrain flooring for LTR. Perfect match is exotic, undeniably rich, always elegant and smooth. Must be backed by a factory warranty. N/D (non-denters) N/S (non-scratchers) only. Polished look a plus. Buyer is willing to pay extra for quality. High maintenance and low durability materials need not apply.
”There’s no denying the increasing popularity of more exotic hardwood looks,” comments Tammy Weadock, Marketing Manager. “That’s why we married our new Silken finish with species such as Flare Cherry, Stunning Elm, Daring Walnut and Passion Jatoba. The combination offers some truly dramatic and distinctive options for homeowners like Kimberly who prize home fashions that offer high style, easy maintenance and durability.”
All four of the new Silken Styles designs are offered in 5” wide planks. “The Silken finish adds richness and clarity to each design,” says Weadock, “each board is unique and has a color-matched beveled edge that lends true realism of texture and woodgrain to the finished installation.”
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Wilsonart is a leading manufacturer of laminate surfaces and the world’s largest manufacturer of high pressure laminate flooring. For more information on Wilsonart Flooring, visit www.wilsonartflooring.com.