The smarter way to do wood.
WILSONART AT IWF 2024
Thanks for visiting our booth!
IWF was a huge success. This year, Wilsonart booth visitors got smart. They learned how Wilsonart Woodgrains™ are the smarter way to do wood. Plus, they attended live education events hosted by Wilsonart experts. Stay smart for your project — start exploring solutions and order a sample.
Wilsonart Woodgrains™ look so real, it’s unreal
Strikingly real species
Discover 350+ unique woodgrains that faithfully recreate your favorite species, cuts, matches, and stains.
Aligned texture & grain
See how our finishes add natural dimension, including innovative options that perfectly align texture and grain — just like real wood.
No pattern repeats
Get a first look at brand new woodgrains with no repeats, available in a plain-sliced bookmatch that replicates real, hand-selected flitches.
Woodgrain products in our booth
More product possibilities
TRACELESS™ by Wilsonart®
Ultra-matte. Ultra-luxe. TRACELESS™ is a velvety surface that invites touch and is engineered to perform. Discover stunning woodgrains and colors that dance with light and shadows, designed sustainably to create peace of mind.
Discover unreal durability
ÆON™ Technology transforms our woodgrains and high pressure laminate into the ideal solution for high-traffic spaces. As you explore the booth, keep an eye out for samples with the ÆON™ badge.
*Compared to competitive laminates with a similar finish
Want a closer look? Visit us at IWF Booth #C1640
Get ready to meet the next-generation surface that out-woods the real thing. You’ve got to see it to believe how real it looks and feels.
Calculate your profit and customer savings with Wilsonart Woodgrains™
Have you tried our interactive savings calculator? Find out how much your margins will improve — and how much your customers will save — when you use Wilsonart Woodgrains™ instead of veneer.
STEP 1: Pick a woodgrain species for your project
STEP 2: Estimate your project size
STEP 3: Select your approximate project margin
STEP 4: See your results
Design for both environments
You can’t design for one environment without thinking about the other. Wilsonart Woodgrains™ avoid harvesting old-growth forests by using 23% post-consumer recycled content on average. Learn how every Wilsonart solution supports a sustainable future.
Let’s grow our impact
We’re giving away real tree kits at IWF, in partnership with Forest Nation. Stop by our booth to pick up yours. When you plant it, we’ll plant 10 more in Tanzania in your honor.
WILSONART BOOTH EVENTS @ IWF 2024
Booth presentations.
Why Wilsonart Woodgrains
Tuesday August 6, 1:00 p.m.
Learn the value of our woodgrains portfolio.
Advancement in Wilsonart Woodgrains
Wednesday August 7, 10:00 a.m.
See new technological advances in cuts, matches, and finishes.
Advancement in Wilsonart Woodgrains
Thursday August 8, 10:00 a.m.
See new technological advances in cuts, matches, and finishes.
Advancement in Wilsonart Woodgrains
Thursday August 8, 10:00 a.m.
See new technological advances in cuts, matches, and finishes.
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